Thomson Reuters
Thomson Reuters | DOOH
A DOOH campaign introducing Thomson Reuters’ AI offering through expert, career, and innovation-led messages.
2025
DOOH · Campaign design · Digital advertising
Visual design
Campaign creative
The brief
A short-turnaround set of digital out-of-home ads for Thomson Reuters, built around its professional-grade AI message.
The approach
The six designs pair concise campaign messaging with Thomson Reuters branding, photography, and graphic elements. The set covers career, technology, key-stat, and technical messages.
Outcome
The final set includes two general-career variations, two general-technology variations, a key-stat execution, and a technical-messaging execution. No campaign performance figures were provided.
Tim Caran · Toronto, Canada